On the occasion of the publication of the new report dedicated to the M-Beauty, Florence Bernardin, specialist of Asian beauty trends and creator of the agency Information & Inspiration, explains the growing importance of Malaysia and Indonesia in the global beauty market.
Even though most will cover their face and hair in public, thanks to changing laws and social codes makeup is one of the biggest consumer categories among Saudi women.
Saudi women spend more on cosmetics compared to women in the West, the Arab world and even in the Gulf, economic studies show.
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Middle East and Africa was estimated at about $25.4 billion, market will grow by 6.4 per cent a year over the next four year, the Middle East and Africa will be the fastest-growing region in beauty and personal care products.